BlueShore Financial.com

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Executive Management Team

Expertise, integrity and leadership.

Meet the executives who guide and inspire BlueShore Financial. Their shared values and passion, combined with their expertise and leadership, ensure we’re delivering on our core purpose and helping to improve our clients’ overall financial well-being.

Chris Catliff, President & Chief Executive Officer (CEO)

Chris Catliff - President & CEO, BlueShore FinancialChris' hands-on style and action-oriented vision are the driving forces behind BlueShore Financial's growth and success. A veteran of the financial services industry, he has devoted his career to building better credit unions through customer relationship technology and knowledge management. Since joining BlueShore Financial in 2000, he has led a successful rebranding, technological innovation and strong organic growth, including a quintupling of Assets Under Administration. Chris has broad experience in leading and developing financial institutions through an emphasis on innovative service, engaged employees and premium client service. Previously, Chris held executive positions at Vancity and Citizens Bank where his responsibilities included corporate affairs, credit, treasury, technology, branches and strategy. He has served on over 30 boards including Aviso Wealth Inc., the CUMIS Group, Canadian Northern Shield Insurance, Pacifica Mortgage Investment Corp. and the Filene Research Council. He holds a Master's degree from UBC, the ICD.D designation from the Institute of Corporate Directors and Director qualifications from the Canadian Securities Institute.

 Chris' Video Profile


Richard Butterworth, Chief Financial Officer (CFO)

Richard Butterworth - Chief Financial Officer, BlueShore Financial Richard joined BlueShore Financial as CFO in 2017, and is responsible for leading the organization’s finance, treasury, legal, risk and compliance, and group businesses (Commercial Lending, Credit, Broker Services, BlueShore Capital Corp. and Leasing). He has over 25 years of business experience in finance and shared services, operations, sales and client management across a number of industry sectors, including financial services, residential real estate services, travel management services, and professional services (audit). Prior to joining BlueShore, Richard was the COO Canada and EVP North America at Hogg Robinson Group, the EVP Canadian Operations at Brookfield Global Relocation Services, and most recently CEO and Ultimate Designated Person (UDP) at Wolverton Securities. Richard grew up in the U.K., and became a member of the Institute of Chartered Accountants in England and Wales, and holds a B.A. Honours in Accounting and Finance from Liverpool John Moores University. Additionally, he has successfully completed the Partners, Directors and Senior Officers (PDO) course with the Canadian Securities Institute.


Fred Cook, Chief Information Officer (CIO)

Fred Cook - Chief Information Officer, BlueShore FinancialWith more than 20 years of senior management experience, Fred provides strategic direction to the Information Technology Solutions, Corporate Business Solutions, and Facilities departments. He leads the planning, design and implementation of technology solutions and standards, helping to position BlueShore Financial as a credible innovator in the financial services marketplace. Fred also oversees the development and evolution of BlueShore Financial’s innovative Financial Spa branch design concept. The integration of technology, administrative processes and facility design concepts ensures BlueShore Financial’s signature client experience. Fred is a past Director and Board Chair of The Exchange Network, and has served on the Hewlett Packard Canada Executive Advisory Board. Fred has also been a blog contributor for Bank Systems and Technology and served on their Readers Advisory Board. He was recently appointed by the Central 1 Board to serve on the C1 Technology Committee and currently leads the Temenos-Microsoft Global Peer Group. Fred and BlueShore’s Technology Department have been recognized for their innovative work in a number of enterprise business software applications.

 Fred's Video Profile


Marni Johnson, Senior Vice President, HR and Corporate Affairs

Marni Johnson -Senior Vice President, HR and Communications,BlueShore FinancialWith experience in several industries and over 25 years in financial services, Marni provides overall leadership and strategic direction in the areas of human resources and corporate affairs. She is responsible for ensuring a highly competent, engaged and productive workforce, and for creating corporate and internal communication strategies to maximize employee commitment and achieve corporate goals. She also oversees BlueShore’s processes and framework for governance, strategic planning, legislative affairs, and corporate social responsibility. Marni is currently a Trustee of the BC Credit Union Employees' Pension and Benefits plans and serves on the boards of the Chartered Professionals in Human Resources of British Columbia and Yukon (CPHR BC and YK), and Chor Leoni Men's Choir. Marni holds an MBA from the Schulich School of Business (York University), a Bachelor of Science (Mathematics and Economics) from the University of Toronto and the designation of Chartered Professional in Human Resources.

 Marni's Video Profile


Reg Marrinier, Senior Vice President, Retail and Business Banking

Reg Marriner - Senior Vice President, Retail and Business Banking, BlueShore FinancialReg oversees all of BlueShore Financial's branches, Solution Centre operations, Marketing, Business Group and Wealth Management activities. He provides leadership, coaching and mentoring to help his team achieve both business and personal development goals. His over 20 years of experience in the financial industry have been instrumental in developing BlueShore Financial's retail banking and investment growth, as the organization works to proactively meet clients' needs. Reg is active in various not-for-profit organizations including the Futurpreneur Mentoring Program, BC Children's Hospital and the Royal Canadian Marine Search and Rescue.

 Reg's Video Profile