BlueShore Financial.com

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Executive Management Team

Expertise, integrity and leadership.

Meet the executives who guide and inspire BlueShore Financial. Their shared values and passion, combined with their expertise and leadership, ensure we’re delivering on our core purpose and helping to improve our clients’ overall financial well-being.

Chris Catliff, President & Chief Executive Officer (CEO)

Chris Catliff - President & CEO, BlueShore FinancialChris' hands-on style and action-oriented vision are the driving forces behind BlueShore Financial's growth and success. A veteran of the financial services industry, he has devoted his career to building better credit unions through customer relationship technology and knowledge management. Since joining BlueShore Financial in 2000, he has led a successful rebranding, technological innovation and strong organic growth, including a quintupling of Assets Under Administration. Chris has broad experience in leading and developing financial institutions through an emphasis on innovative service, engaged employees and premium client service. Previously, Chris held executive positions at Vancity and Citizens Bank where his responsibilities included corporate affairs, credit, treasury, technology, branches and strategy. He has served on over 30 boards including Credential Financial Inc., the CUMIS Group, Canadian Northern Shield Insurance, Pacifica Mortgage Investment Corp. and the Filene Research Council. He holds a Master's degree from UBC, the ICD.D designation from the Institute of Corporate Directors and Director qualifications from the Canadian Securities Institute.

 Chris' Video Profile


Fred Cook, Chief Information Officer (CIO)

Fred Cook - Chief Information Officer, BlueShore FinancialWith more than 20 years of senior management experience, Fred provides strategic direction to the Information Technology Solutions, Corporate Business Solutions, and Facilities departments. He leads the planning, design and implementation of technology solutions and standards, helping to position BlueShore Financial as a credible innovator in the financial services marketplace. Fred also oversees the development and evolution of BlueShore Financial’s innovative Financial Spa branch design concept. The integration of technology, administrative processes and facility design concepts ensures BlueShore Financial’s signature client experience. Fred is a past Director and Board Chair of The Exchange Network, and has served on the Hewlett Packard Canada Executive Advisory Board. Fred has also been a blog contributor for Bank Systems and Technology and served on their Readers Advisory Board. He was recently appointed by the Central 1 Board to serve on the C1 Technology Committee and currently leads the Temenos-Microsoft Global Peer Group. Fred and BlueShore’s Technology Department have been recognized for their innovative work in a number of enterprise business software applications.

 Fred's Video Profile


Marni Johnson, Senior Vice President, HR and Communications

Marni Johnson -Senior Vice President, HR and Communications,BlueShore FinancialWith experience in several industries and over 25 years in financial services, Marni provides overall leadership and strategic direction in the areas of human resources and corporate and internal communications. She is responsible for ensuring a highly competent, engaged and productive workforce, and for creating communication strategies to maximize employee commitment and achieve corporate goals. Marni is currently a Trustee of the BC Credit Union Employees' Pension and Benefits plans and serves on the boards of the Chartered Professionals in Human Resources of British Columbia and Yukon (CPHR BC and YK), and Choir Leoni Men's Choir. Marni holds an MBA from the Schulich School of Business (York University), a Bachelor of Science (Mathematics and Economics) from the University of Toronto and the designation of Chartered Professional in Human Resources.

 Marni's Video Profile


William (Bill) Keen, Chief Financial Officer (CFO)

William (Bill) Keen, Vice President, Chief Financial Officer, BlueShore FinancialBill is responsible for leading BlueShore Financial's finance, treasury and administration operations as well as group businesses (Commercial Lending, Credit, Broker Services, BlueShore Capital Corp. and Leasing). Prior to joining BlueShore Financial, Bill was the Executive Vice President and Chief Operating Officer at Northstar Trade Finance. He has also worked as a Corporate Finance Partner at Goepel Shields & Partners Inc (Investment Bank), as CFO and Senior Vice President, Finance at Surrey Metro Savings Credit Union (Coast Capital Savings' predecessor) and in a number of senior management positions in a large multinational mining and industrial group in South Africa. Bill obtained his FCA from the Institute of Chartered Accountants in England and Wales, his MBA from the University of The Witwatersrand in South Africa and his Canadian Securities Course with Honours from the Canadian Securities Institute. He also holds the designation ICD.D from the Institute of Corporate Directors and was named BC CFO of the Year in 2012 by Business in Vancouver. Bill serves on a number of corporate and not-for-profit boards.

 Bill's Video Profile


Reg Marrinier, Senior Vice President, Retail and Business Banking

Reg Marriner - Senior Vice President, Retail and Business Banking, BlueShore FinancialReg oversees all of BlueShore Financial's branches, Solution Centre operations, Marketing, Business Group and Wealth Management activities. He provides leadership, coaching and mentoring to help his team achieve both business and personal development goals. His over 20 years of experience in the financial industry have been instrumental in developing BlueShore Financial's retail banking and investment growth, as the organization works to proactively meet clients' needs. Reg is active in various not-for-profit organizations including the Futurpreneur Mentoring Program, BC Children's Hospital and the Royal Canadian Marine Search and Rescue.

 Reg's Video Profile


Doug Smith, Senior Vice President, Governance

Doug Smith, Senior Vice President, Governance, BlueShore FinancialDoug has been in the banking business for 30 years. He joined BlueShore Financial in 1992 and has over that time led all of our lines of businesses including our branches, commercial division, insurance subsidiary, wealth management services and many of our head office departments. Now Senior Vice President, Governance, Doug acts as BlueShore Financial's chief governance officer, oversees the credit union’s enterprise wide risk management processes and leads our processes to ensure we execute on our strategy. He also oversees legal affairs, BlueShore Financial's real estate portfolio and is the executive sponsor of the organization's corporate social responsibility initiatives. Doug sits on a number of BlueShore Financial's subsidiary company boards. He has also served the boards of the Canadian Cancer Society, Multiple Sclerosis Society and Business Advisory Board of Capilano University. He is a past chair of the North Vancouver Chamber of Commerce, past chair of the BC Chamber of Commerce, served on the board of the Canadian Chamber of Commerce and was deeply involved in the Vancouver 2010 Olympics. Doug has a B.A. (Economics), is a graduate of the School of Banking at the University of Colorado, a graduate of the Institute of Corporate Directors from the University of Toronto and Simon Fraser University and has been awarded the Queen Elizabeth II Diamond Jubilee medal for his many contributions to the community over the years.

 Doug's Video Profile