The 90s was a decade of social transition. Both current and migrating residents were becoming more educated and much wealthier. As the demand for industrial work began to decline, new specialized industries began to expand. Tourism also continued to flourish. Whistler grew into an internationally recognized luxury retreat, while the Greater Vancouver Area became known for its active and multi-cultural communities. By the end of the decade, Vancouver had firmly positioned itself as a rising star on the global stage.
We began customizing our member experience
As our membership became more sophisticated, so did we. We dropped "Community" from our name, and coined the slogan "Partners in your Community". We expanded our service in the Sea-to-Sky Corridor with a branch in Pemberton. We also began customizing the member experience by developing our Relationship Banking approach. We created a “Let’s Talk” campaign to give members their first one-on-one financial planning solution. By 1991, every teller had a personal computer with state-of-the-art technology. We introduced telephone banking and Solution Centre service for member convenience as well as our first Access Card and Mastercard® products.