While the recession hit the rest of the world, low interest rates and a solid banking system kept Canada strong. The already popular Vancouver real estate market became red-hot and it quickly evolved into one of the most expensive Canadian cities to buy into. With space and access at a premium, industrial areas in Vancouver and the North Shore were revitalized into unique multi-family buildings and commercial communities. The Sea-to-Sky highway was rebuilt and expanded to ease passage along the corridor. And the first rapid transit system connecting the airport to the downtown core was completed.
Our vision of a sophisticated banking experience
Our increasing focus on relationship banking firmly took root in 2000 when current CEO Chris Catliff took the helm. We had a vision of a sophisticated banking experience for the affluent market in our trade areas where ensuring the financial well-being of our clients became our primary goal. We also expanded our branch network further, opening a location in Squamish. We adopted our first customer relationship management program that allowed us to keep track of vital client information in one central location. By the end of the decade our innovative Financial Spa® branches had earned us international acclaim; we continued to trailblaze technology solutions; and our upscale yet flexible approach to financial expertise helped our assets soar from $750 million in 2000 to $2 billion in 2010.