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Online Banking

Choosing a financial advisor

The financial advice you deserve.

Whatever your situation, finding and evaluating a financial advisor can be a daunting task. But it's certainly a critical one. A high percentage of Canadians do not have a financial plan – and working with a competent, professional financial advisor is a great way to get one underway or refine the one you have.

The right advisor can make all the difference.

You may be at a point where you have decided it's time to start planning in earnest for your retirement or to reach other life goals. Or perhaps you've experienced a significant event – such as an inheritance, career change or birth of a child – that is prompting a re-evaluation of your current financial plan. Or you simply may be dissatisfied with your current financial advisor. Here are a few things for you to consider when choosing your advisor.

1. Will the advisor provide a comprehensive assessment and long-term plan?

Successful financial management requires a disciplined, structured approach, not only to investing, but to all aspects of your financial health. A good financial advisor will take you through a step-by-step process to assess your present situation taking into consideration current investments, savings, debts, insurance, income, and circumstances; your short- and long-term goals; and your tolerance for risk. They'll then work with you to develop a comprehensive plan and communicate the steps you will need to take along with a practical timeline. Finally, they'll periodically review the plan with you and adjust it as needed.

2. Is the advisor well qualified to help you?

Your advisor should have a solid combination of expertise and experience. One easy way to assess the level of an advisor's expertise is by their credentials. A common and highly regarded designation is Certified Financial Planner (CFP), which involves extensive education and requires a minimum of three years of financial planning experience as well as ongoing education. You may also find other designations, such as CIM (Certified Investment Management) which focuses on structuring a stock portfolio or FMA (Financial Management Advisor) which focuses on wealth management, as well as a number of others.

Perhaps more importantly, however, is their experience. How long has the advisor been in the business? Have they worked with people like you? In your area? Can they provide references? You'll want to know that they have extensive real-work experience in addition to any theoretical training.

3. How will the advisor be paid?

Financial and investment advisors can be compensated in a number of ways, and it's important to understand how your advisor makes his or her money. Find out whether the advisor earns commissions on the products sold or if there is an up-front or annual flat fee (and how much it is).

4. Can the advisor provide you with a complete range of products?

A well balanced investment portfolio may require a range of products from secure term deposits to more volatile market-based investments. In addition, your overall financial plan may also include various banking and insurance products such as lines of credit, loans, specific savings accounts, or life and property insurance. Will the advisor be able to provide easy access to what you need?

5. Is your advisor backed by a team of specialists?

Ideally, your advisor should have access to a broad range of expertise to meet your needs. A team approach will ensure that you get the professional advice you require to meet any specialized investment, wealth management, insurance, or debt management objectives.

6. Will your advisor offer objective advice and have your best interests at heart?

Many people are concerned that their advisor will recommend only products that offer the best commission. It's important to keep in mind that credit unions and other financial institutions are "fiduciaries" which means that by law they must put their clients' interests ahead of their own. Look at the organization that stands behind your advisor - its reputation and length of time in business are important as well.

7. Does your advisor instill a sense of confidence and trust?

How you feel about your advisor? Those "warm and fuzzies" are critical to your final decision. An advisor may be exceptional at financial planning but may simply not "click" with you. Does the advisor explain things in a way you understand? Do you get the sense that you can trust this person and have confidence in their recommendations? If the answer is yes, and you are satisfied with the results from the other questions, you may have found your ideal financial advisor.

We have financial advisors at all our branches who would be delighted to meet with you to discuss their financial planning approach. View their online profiles now.

†Insurance services provided by BlueShore Wealth.