![My FI is an expert providers of financial advice rated at 81%](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_1.jpg.webp?itok=E7o0i7Y2)
"BlueShore makes financial planning accessible and easy."
- Kelly H., North Vancouver
"We now have a long-term plan and our financial future feels brighter."
- Diane M., North Vancouver
"BlueShore has a more personal approach."
- Jason J., West Vancouver
Overall value
Our advisors are valued for their recommendations, knowledge, and experience.
![My FI is an expert providers of financial advice rated at 81%](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_1.jpg.webp?itok=E7o0i7Y2)
Key differences
We continue to outperform our competition where it matters most. And it’s a significant amount over other financial institutions.
![Key percentile differences between BlueShore and other financial institutions](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_2.jpg.webp?itok=cZI_c80g)
Expert advice
No other financial institution holds their financial advisors to the same standards, and it pays off in the overall experience.
![Overall experience rated at 92%](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_3.jpg.webp?itok=Y7YO2qrG)
When our clients are happy, they tell others
A powerful testament to a great experience is recommending to others.
![89% of our clients are likely to recommend BlueShore Financial](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_4.jpg.webp?itok=cwWwIej7)
Overall experience
We maintain a significant lead over other financial institutions when it comes to overall experience with our Financial Advisors and with BlueShore Financial.
![The overall experience](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_5.jpg.webp?itok=QJ7XRrsJ)
How our clients prefer to work with an advisor
Everyone loves the convenience of email and mobile, but face-to-face for advisory conversations still reigns.
![Graphic - 58% of our clients prefer to meet face-to-face with advisor](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_6.jpg.webp?itok=s8HvRgou)
About our survey respondents
A snapshot of the people who take our surveys.
![Graphic - 970 clients, 978 non-clients in survey](/sites/default/files/styles/bsf_scale_1400/public/images/2024-01/2023-12-the-blueshore-difference_7.jpg.webp?itok=NQLy5nxE)
These findings are part of an annual survey conducted by Ipsos of both BlueShore Financial clients and non-clients to learn more about their banking experiences at what they consider to be their primary bank.
© 2023 BlueShore Financial Credit Union
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John Cindric Financial AdvisorMutual Funds Investment Specialist
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