Impacting our local communities
One of the many ways BlueShore stays true to our core values is by giving back to our communities. We strive to contribute to not only the financial wellness, but the overall well-being, of our clients and the wider communities we serve. In 2021, we supported over 70 organizations that advocate for physical, mental, financial and community wellness. Family Services of the North Shore, Indian Residential School Survivors Society, Whistler Community Services Society, Covenant House Vancouver and BC Children’s Hospital are just a few examples of the organizations we worked with this year.
We also sponsored local events and organizations that promote and contribute to financial literacy, arts and culture and thriving communities. Some of the initiatives we proudly supported included the Whistler Half Marathon, Bill Reid Gallery of Northwest Coast Art, Big Sisters of BC Lower Mainland Luminary Soiree, Dress for Success Vancouver Luncheon, Bard on the Beach and A Breakfast to Remember with Alzheimer Society of BC.
Throughout the year we championed our local business community. We supported the North Vancouver Chamber, Burnaby Board of Trade, Squamish Chamber, West Vancouver Chamber and Whistler Chamber by sponsoring awards that recognize local business owners in these regions.
As part of our COVID-19 Response Fund, we continued our “Double Your Impact” campaign and matched funds, dollar for dollar, made to the Lions Gate Hospital Foundation throughout their LGH Week fundraising campaign. We exceeded our fundraising goal and turned $10,000 in donations into $33,740 to ensure patients have better access to groundbreaking facilities and medical equipment.
This year, our province continued to battle the pandemic in conjunction with environmental devastation from flooding and forest fires. BlueShore Financial joined forces with many BC businesses to collectively donate $1 million to the Canadian Red Cross British Columbia Floods and Extreme Weather Appeal, to help our communities rebuild and recover from the devastation.
In 2021, the federal government passed legislation recognizing September 30 as the National Day for Truth and Reconciliation. We recognize the significance of this and honoured this day by providing education sessions for staff in partnership with Reconciliation Canada, closing our branches and head office to give time to reflect and deepen our understanding of truth and reconciliation, and donating to the Indian Residential School Survivors Society.
Sharing our insights
BlueShore Financial advisors and leaders continue to be sought after to share their business and financial insights and expertise in the media. We were featured over 100 times in local and national media, showcasing our organization, expertise and thought leadership. Our spokespeople covered a range of topics such as tips for early retirement, advice on entering the real estate market, Environmental, Social and Governance (ESG) investing, alternative investments to hedge against inflation, and forecasting key areas of focus for financial services in 2022.
Our insights were shared in print and digital media, such as The Globe and Mail, Business in Vancouver and Forbes, as well as in various TV, radio and podcast segments. Additionally, we brought expert advice directly to our followers and members on our social media channels.
Building a strong culture
Our trusted relationships with clients and our organizational successes are thanks to our dedicated staff members. BlueShore’s exceptional team continues to show their commitment to our values and are the foundation of our culture.
As a result, in 2021 BlueShore Financial was once again named one of “Canada’s Most Admired Corporate Cultures” by Waterstone Human Capital. This national award program annually recognizes Canadian organizations for having positive corporate cultures that enhance performance and sustain a competitive advantage. As a four time winner of the program, BlueShore has been inducted into Canada’s Most Admired Corporate Cultures Hall of Fame.