Strengthening our communities
As a long-standing financial institution in BC, we are committed to contributing to the overall wellness of our clients and the communities we serve. In 2022, we supported organizations across our trade areas and championed physical, mental, and financial wellness through donations and sponsorships. A few examples of the organizations we supported include: The BC Women’s Health Foundation, Big Sisters of BC Lower Mainland, Burnaby Neighbourhood House, Inspire Health and the Whistler Community Services Society.
We believe in creating vibrant and dynamic communities. Whether helping arts and culture to shine, celebrating cultural diversity or championing forums for physical wellness, we believe in supporting wellness in all its forms. As Production Sponsor of Harlem Duet at Bard on the Beach, we were proud to continue our support of Western Canada’s largest not-for-profit professional Shakespeare Festival and a beloved Vancouver summer tradition. We proudly presented the Canadian Iranian Foundation’s Nowruz Gala, celebrating Persian New Year and traditions, while supporting scholarship awards for post-secondary education. We continued our sponsorship of physical activities including the Whistler Half Marathon and Longest Day Road Race.
Our “Double Your Impact” campaign, whereby BlueShore matches funds, dollar for dollar, continued in 2022. This year we supported North Shore Crisis Services Society, aiding women and children fleeing domestic abuse and Family Services of the North Shore to support the Christmas Bureau.
We are also committed to uplifting our Indigenous communities. In honour of National Day of Truth and Reconciliation, we provided our employees with education and learning sessions to deepen their knowledge and understanding.. We are also proud to support local Indigenous arts and culture through our ongoing partnership with Bill Reid Gallery of Northwest Coast Art. BlueShore was the Presenting Sponsor of the Mezzanine Gallery for two curated culture exhibits, “Beaded Nostalgia” and “Keeping the Song Alive”.
In response to the unprovoked military invasion by Russia on Ukraine, we lent our support to the people of Ukraine and all those affected with a donation to the Canada-Ukraine Foundation to assist with humanitarian aid including food packages, medicine and shelter.
Providing Our Expertise
With a focus on expert financial advice, industry expertise and thought-leadership, BlueShore Financial Advisors and leaders appeared nearly 100 times in local and national media. From subjects such as investing in tech stocks during a dynamic rate environment, to mortgage advice for first-time homebuyers, to guidance for building robust estate and succession plans, as well as tips for retirement strategies, our spokespeople shone in 2022.
Our insights and expertise were shared in various print and digital media, including BNN Bloomberg, The Globe and Mail, Business in Vancouver, Wealth Professional, The Financial Post, and Global News, in addition to other podcast, radio, and TV segments. With the goal of making reliable financial advice accessible, we also regularly shared advice on our social media channels, and several of our advisors also shared their expertise at online webinars and in-person seminars.
Nurturing a strong culture
Our continued commitment to provide exceptional service to our clients would not be possible without the strong work ethic and enthusiasm of our dedicated employees. We continue to focus on ensuring BlueShore is a great place to work, with a positive corporate culture.
As part of evolving BlueShore's corporate culture, we formalized our flexible and hybrid work program, based on research and feedback from employees. We also continued to advance our Diversity, Equity and Inclusion (DEI) journey and solidified our commitment to Environmental, Social and Governance (ESG) efforts to ensure we continue to foster a welcoming work environment for all, and have a positive impact on the world around us.