Executive Background

Chris' hands-on style and action-oriented vision are the driving forces behind BlueShore Financial's growth and success. A veteran of the financial services industry, he has devoted his career to building better credit unions through technology and data analytics. Since joining BlueShore Financial in 2000, he has led a successful rebranding, technological innovation and strong organic growth, including a fourteen-fold increase in Assets Under Administration.

Chris has broad experience in leading and developing financial institutions through an emphasis on engaged employees and premium client service delivered through his concept of Financial Spas®. Previously, Chris held executive positions at Vancity and Citizens Bank where his responsibilities included corporate affairs, credit, treasury, technology, branches and strategy. He has served on over 30 boards including Aviso Wealth Inc., the CUMIS Group, Canadian Northern Shield Insurance, Pacifica Mortgage Investment Corp. and the Filene Research Council. He holds a Master's degree from UBC, the ICD.D designation from the Institute of Corporate Directors and Director qualifications from the Canadian Securities Institute.

Armita has strategic and operational oversight of brand stewardship, research, strategic planning, products and partnerships, employee and corporate communications, community impact, and ESG strategy. She is focused on driving BlueShore’s core purpose of passionately improving our clients’ financial well-being in an interconnected digital world, and on promoting BlueShore’s exceptional client experience and deep financial expertise. Armita works with the CEO to lead strategy development and oversees the success of enterprise wide projects.

Armita has over 20 years of experience in a variety of industries including financial services and technology. Throughout her career, she has led numerous strategic marketing and corporate initiatives for organizations such as Aviso Wealth  , Microsoft Canada, Avaya, and FINCAD, in house and on the agency front.
She holds a BA in Communications and Political Science from Simon Fraser University, and is completing her MBA from the Edinburgh Business School. Armita is deeply committed to community giving and has contributed to a number of organizations serving as a Board member for Dress for Success Vancouver and the SFU Alumni Association.

With more than 25 years of Human Resources experience across a wide scope of business lines within financial services, Deb oversees the strategic planning and execution of all facets of Human Resources at BlueShore including culture, recruitment, talent management, employee advisory services, compensation, benefits, rewards, learning and leadership development. She is responsible for ensuring a high-performing, engaged and inclusive corporate culture to help move BlueShore's business and people practices forward.

Deb is known for her innovative change leadership, and is a strong advocate for inclusion and diversity aligned to Corporate Social Responsibility principles. Along with her BA in Psychology (University of Manitoba), Deb holds the designation of Chartered Professional in Human Resources (CPHR), Certified Compensation Specialist (CCP), Global Remuneration Professional (GRP) and is presently pursuing a Masters of Science in Management (iMSM) with the Geis School of Business at the University of Illinois Urbana-Champaign. She has been awarded the HR Professional of the Year and is deeply committed to community giving through volunteerism.

Richard joined BlueShore Financial as CFO in 2017, and is responsible for leading the organization’s Finance, Treasury, Legal, Governance and Group Businesses (Commercial Services, Broker Services, BlueShore Capital Corp. and Credit). He has over 25 years of business experience in finance and shared services, operations, sales and client management across a number of industry sectors, including financial services, residential real estate services, travel management services, and professional services (audit).

Prior to joining BlueShore, Richard was the COO Canada and EVP North America at Hogg Robinson Group, the EVP Canadian Operations at Brookfield Global Relocation Services, and most recently CEO and Ultimate Designated Person (UDP) at Wolverton Securities. Richard grew up in the U.K., and became a member of the Institute of Chartered Accountants in England and Wales, and holds a B.A. Honours in Accounting and Finance from Liverpool John Moores University. Additionally, he has successfully completed the Partners, Directors and Senior Officers (PDO) course with the Canadian Securities Institute.

Ezekiel oversees enterprise-wide strategic management of risk. As a member of the Executive Leadership Team, he works with his peers to set the overall strategic tone while leading an independent, stand-alone risk management function.

Ezekiel has 20 years of experience in the financial services industry. Prior to joining BlueShore, he held a variety of senior roles at HSBC Bank. In 2008, he moved to Geneva to lead a global cybersecurity team for HSBC Private Bank. Ezekiel returned to Canada in 2010 to roll out an enterprise risk management program, and later was instrumental in implementing a vast financial crime and regulatory compliance change program for HSBC Bank Canada. His expertise was called upon to provide feedback to OSFI    as the regulator was contemplating financial crime best practices, and he has worked on a number of OSFI regulatory exams. In addition to OSFI, his career has led him to work with a number of regulators including FINMA in Switzerland, the OCC and DOJ in the US, and most recently the BCFSA in Canada. Ezekiel believes in the good of social impact and has served on the Boards of community organizations. He holds a Bachelor of Business Administration from Simon Fraser University and a Master’s degree from the University of Manchester.

With over 25 years of senior management experience, Fred provides strategic direction to the Information Technology Solutions, Corporate Business Solutions, and Facilities departments. He leads the planning, design and implementation of technology solutions and standards, helping to position BlueShore Financial as a credible innovator in the financial services marketplace. Fred also oversees the development and evolution of BlueShore Financial’s innovative Financial Spa® branch design concept. The integration of technology, administrative processes and facility design concepts ensures BlueShore Financial’s signature client experience.

Fred is a past Director and Board Chair of The Exchange Network, and has served on the Hewlett Packard Canada Executive Advisory Board. Fred has also been a blog contributor for Bank Systems and Technology and served on their Readers Advisory Board. He has been appointed by the Central 1 Board to serve on the C1 Technology Committee and currently leads the Temenos-Microsoft Global Peer Group. Fred and BlueShore’s Technology Department have been recognized for their innovative work in a number of enterprise business software applications.

With more than 20 years of Human Resources experience across diverse industries, Lori oversaw the strategic planning and execution of all facets of HR at BlueShore including culture, recruitment, talent management, employee relations, compensation, benefits, rewards, learning and leadership development. She was responsible for ensuring a highly competent, engaged and productive workforce to maximize the employee experience and achieve corporate goals.

Since joining BlueShore in 2017, Lori had established herself as an advocate for people analytics, continuous improvement and positive transformational change. Along with her BA in Sociology (Queens University), Lori holds the designation of Chartered Professional in Human Resources (CPHR), Compensation Management Specialist and Compensation and Strategic HRManagement Certifications (IFEBS), and is a graduate of the BlueShore / UBC Sauder School of Business Executive Leadership Development Program.

Reg oversaw BlueShore's branches, Solution Centre operations, Marketing, Business Group and Wealth Management. With over 20 years of experience in the financial industry, Reg was instrumental in developing BlueShore’s banking, client and investment strategies. Prior to joining BlueShore, Reg held many roles at CIBC including operational leadership positions, as well as strategic build and implementation responsibilities for CIBC’s Imperial Service in BC. Reg was frequently called on by the industry to share the client value proposition, and offer evolution and strategic execution successes at BlueShore.

Reg’s community involvement over the years has included the Futurpreneur Mentoring Program, BC Children's Hospital and Royal Canadian Marine Search and Rescue as a long-standing board member. Reg holds a Bachelor’s of Business Administration from Simon Fraser University and completed the Certified Financial Planning (CFP) designation.

Executive Compensation Governance

BlueShore’s executive compensation is overseen by the Human Resources & Compensation Committee (HRCC) of the Board of Directors. The committee makes recommendations to the Board about:

  • The CEO’s total compensation philosophy
  • Total compensation for the CEO
  • Structure and plan design for key elements of compensation
  • The CEO’s performance against objectives 

The HRCC also reviews, and approves as appropriate, the CEO’s recommended structure and plan design for material elements of compensation for other members of the Executive Leadership Team. The HRCC retains independent compensation expertise to provide advice on the elements, structure and amount of executive compensation.

Executive Compensation Philosophy

Guided by our Purpose to create financial well-being in a digitally connected world, our approach to total rewards, including executive compensation, is based on five guiding principles: 

  1. Sustainable and defensible design;
  2. Aligned with BlueShore’s core purpose, values, strategic objectives and broader societal impacts;
  3. Competitive to attract and retain exceptional talent to serve BlueShore’s interests;
  4. Motivating toward a high performance culture; and
  5. Flexible to reflect the diverse needs of employees, and evolving business environment.

These principles are applied across the BlueShore Financial total reward package, comprised of cash compensation including base pay plus short and long-term incentives; and other benefits such as health and wellness plans, perquisites, retirement income, time off and work-life programs.

BlueShore Financial’s package is designed to: 

  • Attract and retain executive talent with the capabilities, experience and aligned values, critical to leading our differentiated strategy;
  • Reward achievements through pay-for-performance, recognizing both near-term and long-term exceptional results on behalf of BlueShore Financial’s members;
  • Reflect sound risk management principles such that there is an appropriate balance of business risk and reward aligned with member interests, foundationally abiding by code of conduct and risk management practices; and
  • Facilitate transparency between plans, action and outcomes throughout the year. 

Industry Positioning and Comparator Groups

Market comparator groups are drawn from selected Canadian financial services organizations that together represent a marketplace where BlueShore Financial would potentially compete for talent. These organizations are primarily credit unions and banks, with relevant adjustments for size of the organization and scope of the respective executive roles. The sources of the market data include Central 1 and Korn Ferry, supplemented by specific consulting engagements or sources, as needed.

BlueShore Financial benchmarks total cash compensation at the median of the market, recognizing that there are differences in compensation practices and structures between credit unions and the publicly-traded financial services organizations. BlueShore’s specific position relative to each comparator group will vary.