Chris Catliff - President & CEO

Chris' hands-on style and action-oriented vision are the driving forces behind BlueShore Financial's growth and success. A veteran of the financial services industry, he has devoted his career to building better credit unions through technology and data analytics. Since joining BlueShore Financial in 2000, he has led a successful rebranding, technological innovation and strong organic growth, including a ten fold increase in Assets Under Administration.

Chris has broad experience in leading and developing financial institutions through an emphasis on engaged employees and premium client service delivered through his concept of Financial Spas®. Previously, Chris held executive positions at Vancity and Citizens Bank where his responsibilities included corporate affairs, credit, treasury, technology, branches and strategy. He has served on over 30 boards including Aviso Wealth Inc., the CUMIS Group, Canadian Northern Shield Insurance, Pacifica Mortgage Investment Corp. and the Filene Research Council. He holds a Master's degree from UBC, the ICD.D designation from the Institute of Corporate Directors and Director qualifications from the Canadian Securities Institute.

Richard Butterworth - Chief Financial Officer

Richard joined BlueShore Financial as CFO in 2017, and is responsible for leading the organization’s finance, treasury, legal, risk and compliance, and group businesses (Commercial Lending, Credit, Broker Services, BlueShore Capital Corp. and Leasing). He has over 25 years of business experience in finance and shared services, operations, sales and client management across a number of industry sectors, including financial services, residential real estate services, travel management services, and professional services (audit).

Prior to joining BlueShore, Richard was the COO Canada and EVP North America at Hogg Robinson Group, the EVP Canadian Operations at Brookfield Global Relocation Services, and most recently CEO and Ultimate Designated Person (UDP) at Wolverton Securities. Richard grew up in the U.K., and became a member of the Institute of Chartered Accountants in England and Wales, and holds a B.A. Honours in Accounting and Finance from Liverpool John Moores University. Additionally, he has successfully completed the Partners, Directors and Senior Officers (PDO) course with the Canadian Securities Institute.

Fred Cook - Chief Information Officer

With more than 20 years of senior management experience, Fred provides strategic direction to the Information Technology Solutions, Corporate Business Solutions, and Facilities departments. He leads the planning, design and implementation of technology solutions and standards, helping to position BlueShore Financial as a credible innovator in the financial services marketplace. Fred also oversees the development and evolution of BlueShore Financial’s innovative Financial Spa branch design concept. The integration of technology, administrative processes and facility design concepts ensures BlueShore Financial’s signature client experience.

Fred is a past Director and Board Chair of The Exchange Network, and has served on the Hewlett Packard Canada Executive Advisory Board. Fred has also been a blog contributor for Bank Systems and Technology and served on their Readers Advisory Board. He was recently appointed by the Central 1 Board to serve on the C1 Technology Committee and currently leads the Temenos-Microsoft Global Peer Group. Fred and BlueShore’s Technology Department have been recognized for their innovative work in a number of enterprise business software applications.

Lori Howe - Interim Chief Human Resources Officer

With more than 20 years of Human Resources experience across diverse industries, Lori oversees the strategic planning and execution of all facets of HR at BlueShore including culture, recruitment, talent management, employee relations, compensation, benefits, rewards, learning and leadership development. She is responsible for ensuring a highly competent, engaged and productive workforce to maximize the employee experience and achieve corporate goals.

Since joining BlueShore in 2017, Lori has established herself as an advocate for people analytics, continuous improvement and positive transformational change. Along with her BA in Sociology (Queens University), Lori holds the designation of Chartered Professional in Human Resources (CPHR), Compensation Management Specialist and Compensation and Strategic HR Management Certifications (IFEBS), and is a recent graduate of the BlueShore Financial/UBC Sauder School of Business Executive Leadership Development Program.

Reg Marrinier - Chief Retail and Business Officer

Reg oversees BlueShore Financial's branches, Solution Centre operations, Marketing, Business Group and Wealth Management. With over 20 years of experience in the financial industry, Reg has been instrumental in developing BlueShore Financial’s banking, client and investment strategies. Community involvement over the years has included the Futurpreneur Mentoring Program, BC Children's Hospital and Royal Canadian Marine Search and Rescue, a large 1,000 volunteer strong organization, as a long-standing Board member.

Reg holds a Bachelor’s of Business Administration from SFU and has completed the Certified Financial Planning (CFP) designation. Prior to BlueShore, Reg held many roles at CIBC including operational leadership roles as well as strategic build and implementation responsibilities for CIBC’s Imperial Service in BC. Reg is frequently called on by the industry to share his insights on the client value proposition, offer evolution and strategic execution successes at BlueShore.