Online Document Storage (April 2021)

The goal of this survey was to better understand how clients store their digital documents and images today and their storage preferences. Highlights include:

  • More Millennials are using online services for the storage of their digital documents; they tend to store their digital documents in multiple places, and significantly more (73%) use cloud-based storage solutions compared to older age groups (39%).
  • Ease of use, storage space and security are driving the use of online document storage services.  Ease of use and security were cited as top features that respondents like about the online service they use. When respondents were asked what they would change or improve about the service they use, the top responses were more / unlimited storage space, ease of use and better security.
  • Of the 55% who use an online document storage service today:
    • The most common types of documents stored online are family photos (70%), tax documents (54%), copies of IDs (41%) and insurance documents (39%).
    • Many (38%) are not sure how much storage space they have and over one-third (36%) say they have more than 5 GBs in storage space.
    • Document sharing with friends / family is the most common (47% currently share) and there is some desire to share with FIs (15% currently share, 11% would like to share) and lawyer / accountants (21% currently share, 12% would like to share).
    • Most expect their usage of this type of service to stay the same (43%) or increase (43%) over the next year.

BlueShore Financial action: These results will help to inform potential future enhancements to BlueShore’s products and services.

Pandemic Impact: Shifting Housing Preferences (March 2021)

In March, we launched a panel survey to understand how the pandemic has impacted clients’ housing / living arrangements, as well as their intended future housing plans and aspirations. Highlights include:

  • The pandemic has impacted the work lives and income of Millennials the most; among those who are employed full time, significantly more Millennials are working from home now (44% vs. 35% age 40+) / no longer commuting to work 48% vs. 3 5% age 40+) and more have experienced a negative impact to their household income (21% vs. 14% age 40+).
  • Respondents are generally hopeful their lives will return to normalcy post-pandemic. Over half believe their lifestyle will partially return to the way it was pre pandemic (54%) and one third think it will fully return (34%).
  • Working from home and low interest rates are partially driving the purchase of larger homes. The popular reasons for upsizing recently (4%) or upsizing in the next three years (12%) are: preference for a larger home (46%), need for more space to work from home (40%), lower mortgage rates increased my purchase budget (29%) and to accommodate additional family members (26%).
  • A significant number of Millennials have paused their plans to move as a result of the pandemic; these plans were mostly cancelled due to financial restraints, the economic climate and a lack of job security associated with the pandemic.

BlueShore Financial action: Continue to support clients who move outside BlueShore’s core trade area with digital banking services, online meeting and collaboration tools to connect with advisors and Solution Centre support.

Low Interest Rate Environment (January 2021)

In January, we launched a panel survey on the topic of the Low Interest Rate Environment. Insights related to client changes in use and intentions for borrowing and investing include:

  • Some existing borrowers are taking advantage of low rates to pay down debt (22%); others see it as an opportunity to renegotiate mortgages early (16%) and to borrow more (14%).
  • Millennial’s borrowing plans are being impacted by low interest rates; more plan to qualify for a mortgage (25% vs. 4% of older clients) or borrow more (18% vs. 5%).
  • On the savings / investing side of the balance sheet, Millennials are happy with the returns they are seeing from the market and are clearly comfortable with these types of investments. Older GIC investors are staying short-term investments (42%) and are considering Escalators / rising rate products (34%).

BlueShore Financial action: Continue to support clients changing borrowing and investing needs; identify opportunities for clients to pay off debts sooner and to take advantage of BlueShore’s online trading, robo-advice and in-person advisory services.


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BlueShore Financial, Financial Advisor, Matt Morrish

Matt Morrish

Financial Advisor

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