Vancouver, BC – May 31, 2019 - BlueShore Financial, a full service boutique financial institution, is celebrating the relocation and launch of its downtown Financial Spa® branch to Pender Street, in the heart of Vancouver’s Financial District.

BlueShore Financial provides a full range of banking, wealth management, insurance and commercial lending solutions supported by expert advice and long-term financial planning.

With the move from Melville Street to Pender and Thurlow streets, the branch has undergone a full upgrade to become a signature BlueShore Financial Spa. The new branch is designed to emphasize natural elements of the West Coast, reflect the downtown business community, and create a unique relaxing ambience that sets the stage for productive financial discussions.

Notable features at the Pender Street Financial Spa include a state-of-the-art ATM with touch screen menus and envelope-less cash and cheque deposits -- the first in a credit union in Canada. Teller pods are uniquely positioned to offer an experience similar to private banking. Additionally, spa products and local items are displayed and available for purchase with proceeds benefiting local charities including the BC Children’s Hospital.

“The opening of our new Pender Street location marks an exciting evolution for BlueShore as we increase our visibility and reach in the core of Vancouver’s Financial District,” said Chris Catliff, President and CEO, BlueShore Financial. “We’re proud to have one of the highest ratios of Certified Financial Planners-to-clients in the industry, and this deep financial expertise, accompanied by technology, convenience and five-star client service, is fundamental to the valuable experience we provide for all our clients.”

“Our new downtown Financial Spa branch offers a unique banking experience and atmosphere unlike any other, with financial planning that takes a holistic and proactive approach,” said Reg Marrinier, Senior Vice President, Retail and Business Banking at BlueShore Financial. “Our full team of financial, business and investment advisors at our Pender location are ready and available to help our downtown clients navigate any complex financial and business need they may have.”

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $6.5 billion in Assets Under Administration and is consistently ranked among the top 20 financial planning firms in Metro Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.

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