BlueShore Financial today announced that Chris Catliff, President and CEO, plans to retire on September 30, 2023 after 23 years of service as the credit union’s President and CEO.

“On behalf of the BlueShore Board of Directors, I would like to extend our sincere appreciation to Chris for his contributions to the credit union,” said Peter Leitch, Chair of Board of Directors, BlueShore Financial. “A steadfast and strategic leader, Chris led the transformation of North Shore Credit Union, a modest local community credit union, into BlueShore Financial, a branded boutique financial institution offering premium service and financial expertise to our members.”

“It has been an honour serving as CEO of BlueShore,” said Chris Catliff, President and CEO, BlueShore Financial. “I deeply appreciate all BlueShore colleagues, Board of Directors, members, and our partners for their belief in our strategy and for their contributions to bringing to life the BlueShore brand and experience.

Beyond his commitment to BlueShore, Chris has made decades of contributions to the credit union system, having served on over 30 Boards including Aviso Wealth Inc., the CUMIS Group, Central1, and the Filene Research Council.

A CEO committed to people and building better credit unions, Chris has been recognized with a number of awards including winner of Business in Vancouver’s BC CEO Award, honouring the best of BC’s business leaders. He was also recognized with the Keeping People First: CEO Award presented by the Human Resources Management Association.

The BlueShore Financial Board of Directors is committed to BlueShore’s members, strategy, and employees. The Board will undertake a diligent and comprehensive executive search process for CEO succession.

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages $6.9 billion in Assets Under Administration and is consistently ranked among the top 10 financial planning firms in Metro Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.

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