VANCOUVER, BC – June 20, 2022 – DBRS Morningstar has assigned BlueShore Financial Credit Union a rating of a Long-Term Issuer Rating of BBB (high) and a Short-Term Issuer Rating of R-1 (low). The trend on all ratings is Stable.

The rating reflects BlueShore Financial’s strong franchise position, asset quality, risk profile and prudent levels of liquidity and capital.

“We are pleased to receive this positive rating from DBRS Morningstar that further validates BlueShore’s strong business strategy, exceptional client service and financial stability,” said Chris Catliff, President and CEO, BlueShore Financial. “Looking ahead, we foresee a solid growth trajectory. This recognition of our strategic direction also reinforces momentum to innovate and digitize more of our services, to meet the evolving needs of clients and employees.”

As a globally recognized credit rating agency, DBRS Morningstar has vast financial industry knowledge, specifically on the Canadian financial system. For further details on the credit rating, visit DBRS Morningstar’s website at dbrsmorningstar.com.

BlueShore Financial manages over $7 billion in Assets under Administration and serves 40,000 clients in B.C. across the Lower Mainland and Sea-to-Sky Corridor.

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $6.5 billion in Assets Under Administration and is consistently ranked among the top 20 financial planning firms in Metro Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.

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