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DBRS Morningstar Confirms BlueShore Financial’s Long-Term Issuer Rating of BBB (high)

VANCOUVER, BC – June 21, 2021 – DBRS Morningstar has assigned BlueShore Financial Credit Union a Long-Term Issuer Rating of BBB (high) and a Short-Term Issuer Rating of R-1 (low). The trend on all ratings is Stable. The rating reflects BlueShore Financial’s strong franchise position, asset quality, risk profile and prudent levels of liquidity and capital.

As a globally recognized credit rating agency, DBRS Morningstar has vast financial industry knowledge, specifically on the Canadian financial system.

“To have our strong business strategy and financial stability recognized by DBRS is further validation that BlueShore remains on the right track. In a year of global disruption, BlueShore has remained steadfast in our commitment to our clients, staff and organization. We are pleased by this positive credit rating,” said Chris Catliff, President and CEO, BlueShore Financial. “We look ahead to the future with drive and optimism as BlueShore continues on its growth trajectory and digital transformation journey to support the client experience.”

For further details on the credit rating, visit DBRS Morningstar’s website at dbrsmorningstar.com.

BlueShore Financial manages over $6.5 billion in Assets under Administration and serves 40,000 clients in B.C. across the Lower Mainland and Sea-to-Sky Corridor.

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $6.5 billion in Assets Under Administration and is consistently ranked among the top 20 financial planning firms in Metro Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.

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