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BlueShore Financial is pleased to have Diane Dou join the Executive Leadership Team as the Chief Experience Officer (CXO). Diane joins following a retirement from the BlueShore executive team.
BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment.
Diane Dou is an innovative and transformative senior business leader with commercial and governance acumen and over 20 years’ experience in financial services. Her expertise also includes designing and managing large-scale human-digital integrated business models. She was most recently the Managing Director for EY Canada, where she led Financial Services for Western Canada. She has served in a number of C-suite roles with leading global and regional financial institutions, including HSBC Investment Funds Canada, HSBC Personal Banking and Wealth Management Canada and Prospera Credit Union. Diane also serves on a number of Boards including the Terry Fox Foundation, Abbotsford Airport Authority, Atira Women’s Resource Society and is a former Board member of the BC Real Estate Association.
“We are thrilled to have Diane join BlueShore. Based on her strong track record, Diane will bring valuable perspectives to lead Retail strategy and client experience,” says Chris Catliff, BlueShore Financial President and CEO.
“I am excited for this new chapter. BlueShore is an innovative financial institution with the unique value proposition of offering a premium client experience through a high-tech, high-touch approach,” says Diane Dou, BlueShore Financial Chief Experience Officer. “I look forward to contributing to the evolution of the organization, while continuing to deliver the elevated level of client service and deep financial expertise that BlueShore is known for.”
About BlueShore Financial
BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $7 billion in Assets Under Administration and is consistently ranked among the top 10 financial planning firms in Metro Vancouver.
BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.
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